Knowing your customers better and “selling experiences” instead of housing is one of the keys to success identified by the tourism sector facing the future. The current challenge is to increase competitiveness and adapt to new trends, break with the strong seasonality and boost levels of competitiveness.
In order to achieve its objectives, companies in the sector need to integrate concepts such as talent management, innovation in their offer to obtain differentiating and specialization elements, open new markets and diversify their business.
In terms of management, this change means an increase in complexity as key performance indicators and areas of strategic action have multiplied.
It is necessary to measure and evaluate results at different levels and integrate real data with objectives and market, in order to better know your business and your customers, track campaigns and ensure business growth and balance.
Edisa solutions help especially in the areas of financial economic management (ratios, debt control, profitability, analytical accounting, budget tracking), commercial (sales, products, seasonality, margins, customer value management, commercial network and channel profitability, loyalty) and marketing (segmentation, positioning, tracking campaigns), human resources management (wage masses and talent management) and control quality of service.