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The effects of the current economic situation have given the insurance sector slower growth compared to previous years, although the change is fundamental as far as products are concerned: an increase in life insurance is expected (also motivated by demographic change ) and managed savings (by reducing consumer spending), while other consumer or housing products are declining.

The need to generate innovative products for their customers and to focus, in general, their attention on a greater knowledge of them to be able to adapt to the demand, turn out to be the key pieces in the future strategies of the insurance companies.

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Increased competitiveness, on the other hand, requires processes to be cost efficient in order to be competitive in prices.

When it comes to redefining a company around its customers, human capital plays a critical role, where Edisa BI with its Qlik solutions based on the Balanced Scorecard methodology helps to align all organizational levels of the company.