SUIPHAR
CASE OF SUCCESS SECTOR CHEMICAL AND PHARMACEUTICAL
SECTOR:
COUNTRY:
Dominican Rep., Bolivia, Ecuador
DRAFT:
The implementation of LIBRA in SUIPHAR followed the usual work scheme in multinational-type companies, based on a reference model, which was subsequently transferred to the rest of international subsidiaries. The size of the project involved the implementation of most LIBRA modules.
SUIPHAR is an ally in conquering the Latin American pharmaceutical market. In 1995 Suiphar de Colombia began promoting brand name products to the Colombian medical staff and in 1997 it associated with Biodue S.p.A. from Italy for the promotion of its Dermatological line in America.
Within its international market places are:
- Dominican Republic
- Bolivia
- Ecuador
- Panama
The products distributed are grouped into different lines: Phizer, Suiphar, OTC, body line, facial line, solar line, trichological line, molecular line, medical line.
”La implantación de LIBRA nos ha permitido homogeneizar nuestros procesos en todas las filiales internacionales, facilitando el control a nivel de grupo, obteniendo importantes ventajas tanto en nuestra operativa diaria como en el control gerencial.”
